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Win More Deals with the New Gong and Vidyard Integration

March 16, 2022

Sales teams using Gong can now quickly undertake video messaging into their income technique to understand consumer engagement with movies

KITCHENER, Ontario – March 16, 2022 – Vidyard, the foremost video clip system for organizations, nowadays announced a new integration with Gong, the Truth Platform™, leveraging synthetic intelligence to transform income and buyer-going through groups. The integration supplies product sales groups with greater visibility and automatic insights into how their customers interact with personalised online video messages and on-desire demo movies, empowering them to make fact-dependent conclusions to earn a lot more offers.

Income teams are progressively embracing video messaging as a core portion of their digital promoting approach. A lot more than 3-quarters of sales reps are already working with or organizing to use online video in their sales procedure in the close to upcoming. At the very same time, earnings intelligence options are important for gross sales teams to monitor and interpret obtaining alerts in a electronic-to start with earth. This new integration permits profits groups to provide essential video messaging information from Vidyard into their Gong Revenue Intelligence Platform™ for a a lot more complete see of purchaser-going through actions, behaviors, and engagement.

“Gong clients can now quickly adopt video clip messaging into their profits technique,” claimed Eilon Reshef, Gong Chief Product or service Officer. “The Vidyard integration strengthens our platform for profits groups, delivering a one supply of truth of the matter wherever profits reps, professionals, and other folks collaborate, streamline operate, and get info-primarily based guidance on important next techniques.”

The integration with Gong securely pushes viewer data from Vidyard into offer activity timelines, providing Gong people visibility into buyer engagement with video messages and on-desire video clip written content – just one of the several forms of digital interactions that product sales teams observe in relation to offer achievements. Immediately after recording and sending a video clip from Vidyard, reps can track how contacts on in-flight bargains are partaking with their films correct inside Gong. Recognizing which contacts and accounts have been included with video clips, a rep can prioritize and personalize the subsequent techniques in their product sales method to get additional bargains above the complete line.

“Gong is the premier earnings intelligence system for analyzing consumer-dealing with interactions throughout telephone, e-mail, website conferencing – and now video with the Vidyard integration,” said Tyler Lessard, main video strategist at Vidyard. “Together, this highly effective blend will assistance income groups improve engagement with prospective buyers and gain a lot more deals.”

For revenue teams already working with video clip, the Vidyard integration with Gong assists sales reps and leaders much better have an understanding of how prospective buyers are engaging with videos in the context of their all round deal cycles. Teams not still making use of video clip can confidently adopt it into their advertising strategy, understanding this channel is tracked in Gong.

Extra Info:
For far more details on the Vidyard integration with Gong, remember to take a look at Observe a movie about the integration below.

About Vidyard:

Vidyard is the primary movie system for organizations. Additional than 250,000 organizations use its online video messaging and online video web hosting instruments to have interaction their clients and potential customers additional correctly. Vidyard permits enterprises throughout higher tech, SaaS, financial services, experienced services, and other industries to use asynchronous movie to remodel their strategy to distant product sales, marketing, and consumer support. Business specialists can use Vidyard in all places they do the job, on any digital system, to build and share custom video clips to supply their concept in a more individual and impactful way by means of its free of charge and professional applications.

Sarah Duckett

Head of PR & Communications