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What It Takes To Build An Influential Personal Brand

Marketing Podcast with Laura Bull

In this episode of the Duct Tape Marketing Podcast, I job interview Laura Bull. Laura is a bestselling author and manufacturer strategist who specializes in transforming persons into competitive and sustainable business brand names. Her most recent book is — From Personal to Empire: A Guidebook to Building an Reliable and Effective Manufacturer.

Critical Takeaway:

Laura Bull expended 10 a long time with Sony New music Amusement and spearheaded artist enhancement which include Carrie Underwood, Brad Paisley, and Johnny Money.

Now she’s helping entrepreneurs learn and leverage their genuine and aggressive models. In this episode, we dive into how to build a personal model, why she’s functioning to redefine the phrase “influencer”, and how to rework business people into viable manufacturers.

Issues I inquire Laura Bull:

  • [1:40] The branding of the songs industry has changed substantially — has not it?
  • [4:27] What is a person of the wackiest tales from operating with artists in the music field that you want to share or who’s somebody that arrived on the scene and did not acquire like you considered they need to have?
  • [6:05] Could you communicate about exactly where we’re at right now with personalized branding and how influencer branding is a incredibly various issue?
  • [8:06] What are your thoughts on the thought that it is not about placing your identify on all kinds of stuff and folks who do a wonderful occupation with influencer marketing have a stage of see about what they’re attempting to accomplish?
  • [11:40] What is the difference in your look at of narrative as opposed to storytelling?
  • [13:56] Could you share a minor about your five-element framework of an influencer — particularly if I’m a manufacturer and I want to improve my influencer, what are the items I need to start pondering about carrying out very first?
  • [18:02] Could you unpack your brand name matrix for us?
  • [20:33] Where by can folks come across out extra about you and your work?

A lot more About Laura Bull:

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This episode of the Duct Tape Marketing Podcast is introduced to you by the HubSpot Podcast Community.

HubSpot Podcast Community is the audio destination for business gurus who look for the finest schooling and inspiration on how to increase a business.



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