The strategy behind Buy Side from WSJ
Kayleigh Barber of Digiday interviewed Dow Jones & Co. main earnings officer Josh Stinchcomb and Obtain Aspect from WSJ head of content Leslie Yazel about the technique powering the individual finance site.
Here is an excerpt:
Yazel: We have customer products that we’re marketing and we also have personal finance information, which we also can monetize. But at the heart of this are revenue decisions, whether you’re acquiring a coffee maker, or whether you are choosing which credit card to select, or ought to you change to a substantial generate financial savings account. We feel that WSJ.com has terrific authority there [and] we want it to be practical for individuals.
But I also consider we’re very well positioned for the economic problem now, because one of the key points we do is we definitely tightly curate for folks, and we do the math for people. So when I say we tightly curate, [I mean] when you travel all around the world-wide-web and glimpse at all the most effective lists that are out there, from time to time you see “19 best credit history playing cards,” or “12 best whichever.” We definitely slim that for persons. When we chat about dollars again rewards cards, we narrowed it down to four so that persons can really have an less complicated choice.
We build a conditions for this. We get the job done with a panel of industry experts in the financial services business and we spreadsheet relentlessly to slender this down, but we also do the math for persons. And what I imply by that is irrespective of whether we’re searching at, need to you get 1 of these espresso subscriptions that are so popular now, we do not just glimpse at the tasting notes. We also glance at how much does it truly cost per ounce for the reason that you can compare that then with what you might be purchasing at your favored sector or grocery store.
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