Feature Fridays: How uses Litmus Personalize in preparation for Black Friday


For this week’s version of Element Friday we’re talking all things Black Friday!

This e-mail from British smartphone retailer isles characteristics personalized dynamic content automation by Litmus Personalize, powered by Kickdynamic.

Personalization approaches include:

  • Countdown timers
  • Social evidence
  • Solution Automation

Countdown Timers

By making use of a countdown timer in the header of the email, produce a sense of urgency for the receiver. It emphasizes the restricted time to buy for advertising pricing, or in this circumstance, cost-free subsequent-day shipping and delivery.

Social evidence make the most of social evidence abilities in the sort of click counters. Demonstrating how quite a few men and women have clicked on each product will cause main FOMO (dread of lacking out). The steps and suggestions of other people are very effective to travel trust—and motion.

Product Automation

By applying dynamically produced products listings, such as an graphic and the selling price,, has streamlined its procedures. This automation is valuable as inventory and pricing can fluctuate over the course of the Black Friday weekend. It makes certain that only merchandise that are in stock are shown, updating immediately dependent on their Google browsing feed.

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