14 Social Media Terms and Definitions Every Marketer Should Know

Top 30 Social Media Marketing Terms And Definitions


More than 50% of the global population uses social media to consume content and interact with others online. Given the increased usage businesses need to be present on multiple social media platforms to reach as many people as they can.

Over the years the use of social media marketing strategies has increased significantly. As per a recent study, more than 90% of businesses include social media in their marketing strategy. Using the services, strategies, and toll of social media platforms like Instagram, Facebook, and Twitter have become standard practices for marketers.

Whether you are a beginner or a seasoned marketer, working in the field of marketing requires in-depth knowledge of social media. You can acquire that knowledge by reading articles and marketing journals online or by taking a social media marketing course available on an online learning platform but make sure you have a reliable internet connection in place so that you can take online classes without any hurdles caused by slow internet. You can subscribe to any of the Hughesnet Plans after taking into account your internet needs.

With that being said, you first need to understand all the important social media terms and definitions to fully grasp an understanding of the field. We have compiled a list of the most used social media marketing terms that will help you decode the digital jargon.


  • A/B Testing

It is an analytics test that allows marketers to measure the performance of two social media posts against each other to see which one is performing better than the other. The common way to conduct this test is to modify one element of the post between the two versions (CTA, image, headline, etc) so you can understand the difference in performance caused by the change.


  • Ads Manager

Ad’s manager is the tool that Facebook uses to create and run social media ads. It helps marketers create and manage campaigns on Facebook, Audience Network, and Instagram.


  • Algorithm

In social media language, an algorithm is defined as the set of rules that a social media platform follows to decide which post will be shown on top of the feed. For instance, Facebook’s algorithm prioritizes social media posts with the most likes and comments.


  • Average Response Time (ART)

This is a social media customer service metric that determines how quickly you are responding to customer queries and complaints on a particular social media platform.


  • Bio

This is a short description on top of your social media platform that tells the audience who you are. Brands use it to tell their target audience what they stand for. On Instagram, Twitter, and Facebook, it is called a bio, while on LinkedIn it is a summary.


  • Boost

Boosting is defined as significantly increasing the amount of audience that can view your content. All you need to do is pay a particular amount of money to have your posts show up as “sponsored” on the non-followers timeline.


  • Business Manager

This is Facebook’s software that helps businesses manage their ad accounts, pages, and team members. It serves as a hub that connects businesses ’ finances, advertising expenses, ad campaigns, pages, and users and allows for easy administration.


  • Click-Through-Rate (CTR)

The click-through rate is a metric that shows the percentage of people who click on your post when they view it. For Facebook, the formula for CTR is (clicks/post impressions) x 100


  • Cost-Per-Click

This is an advertising metric that tells marketers how they are paying for each click on the ad on average.


  • Direct Message

On social media, a direct message is a private message that you can send to a user’s inbox, which only you and the user can view.


  • Engagement Rate

It is a social media metric that exhibits how much a post is engaging and motivating the audience to interact with the brand.


  • Follower

On social media, a follower is a user who has subscribed to see the content you post on their feed. Both business accounts and personal accounts can have followers.


  • Frequency

It is an advertising term used by Instagram and Facebook users. It refers to the number of times an ad is shown to a user in your target audience.


  • Hashtag

This is a social media tactic that allows marketers to connect your posts on social media platforms to other posts on a trending topic.


Wrapping Up

Learning social media lingo is the same as learning a new language. It will take time and effort to get a hang of it and as you progress in the field of social media you will become more fluent and will be able to effectively communicate in the world of social media management.