If you have an art store, then you need to ensure that you try every means possible to attract the shopper. The one way that you can do this is by using art logo. Learn of the ways that you can use the logo to your advantage.
Letter cropping is one of the technique that you can use to ensure that you stand out. The scheme was created in such a way that you can be able to convey a message without having to show the entirety of each letter. When you use this concept all you will be required to do is to write a fraction of a letter. The appearance you get should be minimalist and straightforward and make sure it offers an artistic touch.
When making the logo simplicity is the one thing that you should keep in mind. When you are producing the logo you need to make sure you have scaled back on the color, texture, and shadow and bring out more flat designs. If you do this, you will find that your art store will end up benefiting from the simplicity it displays. Using this technique makes it possible to market even the most complex like the origami instructions. When you are using this trend, you should know that the fewer the colors, the better. You should strive as much as possible not to be messy when you are using this method. The best way of doing is by using lines they should be straight and neat. It is best to note that these logos will also take advantage of the negative space. This design allows there to be a lot of negative space so that it can put the focus on the image.
Gradient overlapping is another technique that you can use. The one thing that you should know about this design is that it is colorful, simple, and yet it stands out. If you are planning to use this logo then it means that you should be ready to incorporate multiple, complementary colors that can be able to correspond with each other. The suitable way that you can do this is by starting off the logo with one color and when it starts to fade, you pick another one that it can create an overlap dynamic. You can also decide to overlap two shades.
You can use any of these options depending on what you like and what you want to stand out. Which ever you use you can be sure that your logo will stand out.